Thursday, March 26, 2009

YOU the Entrepreneur!

By Mary Eileen Williams

The reasons for starting your own business are numerous and vary from individual to individual. Although each enterprise is unique, there are several key components that form the foundation for every successful venture. It goes without saying you need to perform your due diligence: assess the marketplace, analyze the competition, build a business plan, and secure funding. However, there is much more to the process and these additional factors can make or break your chances for success.

Growing a business, whether online or brick and mortar, generally requires a substantial outlay of resources in the form of money, time, or both. But the intangibles that make up who are you as an entrepreneur are of equal, if not greater, importance. Personal and interpersonal factors, i.e. how you feel about what you do and how you present yourself to others, are the keys to successfully establishing yourself in the marketplace.

Essential components for succeeding as an entrepreneur include having a passion for what you do, the skills to do it, your personal temperament and style, and your ability to effectively articulate what you provide to customers and clients. Accordingly, anyone contemplating going into business should carefully consider the following:

How passionate are you?
What is your level of commitment?
Which aspects of your life are you willing to forego to build your business?
How enthusiastic are you about the product or service you provide?
What drives you to perform at your best?
Which external rewards are important to you, e.g. income, recognition, authority?
How do you get a sense of internal reward; how does this make you feel?
What is your personal vision of success for yourself?

Analyze past achievements and identify your unique abilities:
Identify at least ten examples of when you felt especially successful.
What are the key elements of your successes?
Which skills did you use to achieve these outcomes?
Which talents come naturally to you?
Using which of your abilities energizes you the most?
Which of your skills do others most often recognize and complement you on?

Your Personal Temperament and Style:
What personal traits do you possess that make you successful?
Which types of environments contribute to your sense of satisfaction and success?
How do you feel validated?
How do you contribute in meaningful ways?
Who are you as a person and what makes you unique?

Spreading the Word—Your Added Value:
What is your level of experience performing this service or promoting this product?
In which environments did you gain this experience?
What do you bring to the marketplace that others do not?
How is your service/product relevant to the current needs of your potential customers/clients?
In which ways will people or organizations benefit from working with you?
How does your product or service outperform the competition?
What are the ways you add value?

Without a doubt, there is much to consider when stepping out on your own. Nevertheless, with a passion for what you do, an in-depth knowledge of your unique skill-sets and style, and an ability to distinguish yourself from the competition, you are well on your way to success. Your passion, commitment, flexibility, and vision will stand you in good stead as you embark on one of the most exciting and rewarding ventures of your life!

About the Author
Mary Eileen Williams, M.A., N.C.C. has close to twenty years combined experience as a career/life transition counselor, workshop facilitator, university instructor, and writer. Both her blog, Feisty Side of Fifty, and her radio show, Feisty Side of Fifty Radio celebrate the lives of women fifty and better.

Working Moms, Save Time, Save Money – Eat In!

By Betty Lynch

With everyone worried about today's economy people are looking for ways to save money. One great way to ease your budget is to prepare more meals at home instead of eating out.
Check out your weekly grocery store ads and see what is on sale this month. If chicken is on sale, pull up My Country Kitchen's website and click on the category for chicken. Find a delicious chicken recipe, check your pantry to see if you need any of the ingredients and add them to your shopping list. Continue to check out the grocery store ads and the website until you have all the meals planned for the week. Planning your meals ahead of time and only purchasing what is on your shopping list will save you money.

Once you are home from the grocery store, wash and clean your herbs, lettuces and vegetables, put your chicken and/or meat in sealable bags and label for your dishes. If you need to marinate your meats, add the marinades in your plastic bags and then store in the refrigerator. Place your recipes on a magnet clip and place on the front of your refrigerator. This will keep all your weekly recipes organized and ready for use.

Too busy to cook? Set aside a couple of hours when you get home from the grocery store. If you need to brown ground beef for a dish you are going to have that week, go ahead and brown the meat while you are putting away the groceries. Boiling chicken ahead of time is also a great time saving tip. Then store the meat in labeled plastic bags. This will also cut down your preparation time during the week.

Every time you cook a meal at home instead of picking up the phone to order pizza, put that money that you would have paid for the pizza into a money jar on your kitchen counter. If you go to freezer and pull out a half gallon of ice cream and fix your own ice cream cones instead of going to the local ice cream parlor, put that money into the kitchen money jar. If you fix your own soft drink before you leave the house, instead of stopping by the drive through to pick up a drink, put that money in the kitchen money jar. Or better yet, fix your own coffee every morning instead of stopping by your favorite coffee shop on the way to work, put that money into the kitchen money jar. See how quickly the entire family can save money. I am almost willing to bet you that your entire family will love saving money. The money jar creates a fun way to break old habits of always spending money. Once the money jar is full, plan a special outing or trip with the kitchen money jar savings.

Save time, save money, and spend more time with your family over a home cooked meal. What could be better than that?

Betty Lynch, author of Back to the Table with My Country Kitchen, and owner of My Country Kitchen, Easy Answers to Bring Your Family Together. My Country Kitchen prides itself in helping family's cook easy, convenient meals so that the family can save money in today's economy. Recipes, tips and ideas for easy and nutritious meals are only a click away. You may visit her website at http://www.mycountrykitchen.com;/ Email at: blynch1490@gmail.com

Virtual Assisting – a Journey

By Kathie Thomas

When I began my business at home almost 15 years ago, it was to escape the corporate world and rat-race and to be home for our five daughters. I was fed up with meeting after meeting after meeting and little time at my desk to get the real work done. I was also fed up with trying to shift my hours so I could be home to take this daughter to that event, that daughter to this club and another daughter to a doctor’s appointment. And heaven forbid if one of the kids got sick, what then? We were an isolated family who had shifted interstate from all our friends and relatives. What were we thinking?

Well, whatever it was, we did the right thing. My husband had agreed that I should try running a business from home and I took 12 months’ leave without pay from my government, steady, reasonable-paid position to step out into the unknown and set up a business when I wasn’t sure what the demand would be, how much I would make and where the clients would come from. Twelve months later I was happy to give in my notice knowing I would never return to a ‘job’ again.

Thankfully I had been reading for months business books about networking, marketing, promoting yourself and making sure you could ‘Be Seen, Get Known, Move Ahead’, a book by Robyn Henderson, one of Australia’s networking gurus and Marg McAllister. The first book I’d read of Robyn’s was ‘Networking For $uccess’ and it was this book that I based much of my business practices on. I was amazed that when I wrote to Robyn and told her how much I enjoyed her book, she actually wrote back to me! I had thought I’d be too ‘small’ for her to be interested in me but over the years I learnt that it was people like me that helped Robyn move ahead too. And so I’ve taken several leaves from her books to apply into my own practices.

There is value in learning from others, watching, copying, and trying things out. I don’t mean watching to copy exactly what they are doing – you don’t want a copy-cat business, but I do mean watch and copy how they do things – how do they connect with others? How do they promote? How do they remain visible? How do they network? And so on. There is much in aligning yourself with someone you view as successful and then copy their moves and emulate them.

We all know that if you mix and mingle with a certain crowd, something has to rub off. And that applies to both good and bad – think of ‘one bad apple…’ and you’ll know what I mean.

What do I do? Originally I set up a home based secretarial business which was well equipped to adopt the new Internet when it came on the scene only two years later. I had no idea I was going to pioneer a brand new industry in my country of Australia. How could I? That industry is the Virtual Assistant (VA) Industry and I love that I have been able to witness its birth and nurture its growth. Today I not only provide Virtual Assistant services, but I also provide VA coaching, manage a VA network, and write one of the industry’s top blogs. I also mentor over 2,000 VAs via two forums and participate in many other forums for the industry.

Life has been good for the most part and I’ve been allowed to stay home full time, watch my daughters grow up into young women, be home on the odd occasion my husband was sporting injuries and needed home care and haven’t had to ask for time off when family emergencies have required my presence. Having built the VA network meant I had others I could lean on when my clients needed looking after – during holidays, illness and other situations.

It has also allowed me to pursue other interests of mine, namely writing and I’ve successfully published books and had many articles published in printed publications and online. I have also had the opportunity to speak to many through seminars, conferences, webinars and other avenues, sharing this lifestyle of working at home and being present for family – something close to my heart.

I invite you to come and visit my site and learn more about what I do and I am happy to answer questions and reply to your emails – it’s you who keeps me going!

Kathie M. Thomas, “A Clayton's Secretary”What is a Virtual Assistant? Think of a corporate secretary or PA and her/his boss. Two offices apart, communicating by intercom, email and voice. Now place them in different cities, states or countries. How do they communicate? By phone, fax and email and that’s how we service you too! Do you need admin or secretarial support? We have a very capable team waiting to service your needs.
Keep in touch with the Virtual Assistant industry by subscribing to our blog at www.vadirectory.net/blog/
"A Clayton's Secretary"®, PO Box 2918, Cheltenham, Victoria, 3192Ph: +613 9585 5780, Fax: +613 9585 3785

Leverage – One Of My Favorite Things About Network Marketing.

By Linda Gracy

If you’ve read anything at all by Robert Kiyosaki, you probably are aware that “trading time for money” is the worst way in the world to make money. Yet 95% of Americans are doing exactly that.

There are two main reasons trading time for money is the worst plan:

1) There are only 168 hours in a week and
2) There is only 1 of you.

So unless you require NO sleep, and are one of those rare people who earn $200 or so per hour, there is just no way you are ever going to get ahead financially by trading time for money. (And if you did, you probably wouldn’t have any time to enjoy the money!)

To get ahead, there are three key principles you need to put to work:

1) Leverage your time.
2) Leverage your money.
3) Create passive residual income.

Today we’ll address principle #1, leveraging your time. Leveraging your time means putting it to use operating a system whereby you get paid for other people’s efforts in addition to or in place of your own. For example, do you think Bill Gates has to get out of bed, show up at his office and punch a time clock to get paid? Hardly. He knows what rich people have known for decades: The above principles, starting with Principle number 1. He has systems in place which use other people’s time to create vast amounts of money for him whether he gets out of bed or not.

Both Robert Kiyosaki and Donald Trump recommend Network Marketing as the best way for the “average joe,” who doesn’t have a lot of money to invest (i.e. “leverage”), to create wealth. Network marketing, unlike a job, puts all three of the key principles to work.

This is why I have made network marketing my career. I didn’t want to have to spend 40 hours of my life every week working when I could put in 5-10 hours instead, yet be paid for hundreds of hours of work, thanks to the efforts of the people on my team. They don’t mind, because they have the exact same opportunity I do to leverage THEIR time. We have a saying: TEAM stands for “Together Everyone Achieves More.”

I just typed up a step-by-step plan for one of my new team members, outlining the simple steps needed to reach an income of over $10,800 per month her fifth month in the business. Thanks to the concept of leverage, she will only have to sponsor 4 people herself, then help each of them sponsor 3 people. If each person down the line just sponsors 3 people, that’s where her income will be. Her income will continue to grow as the size of her organization grows, whether she ever personally sponsors any more team members or not.

You may be thinking that for a company to pay out this kind of money, the entry fee must be really high. Nope. Under $300. Where else but in network marketing could you invest less than $300, put in a small amount of effort at the beginning, and watch your income grow that fast?

Sure, I know, “It’s not a perfect world. Not everyone will sponsor their three.” True! But some people will really mess it up and go out and sponsor 10 or more. It’s impossible to predict exactly how the organization will grow. But the point is, as long as SOMEONE is sponsoring SOMEONE, the organization WILL GROW. I ask you: Does your paycheck at your job grow like that?

Linda Gracy is a network marketing veteran and successful team building coach. She had a successful 20-year career with one company, while simultaneously searching diligently for her dream company. After finally finding it a little over two years ago, she is now an Executive Sales Manager, with a team of over 1600 reps. You can view her site at http://www.300KPerYear.com

Five Ways to Use Craft Fairs to Increase Your Product Sales

By Barb Ireland

It’s that time of year again! Spring is right around the corner. I don’t know about you, but spring is one of my favorite times of the year. For some of us the weather is getting warmer, the grass is getting green again and birds are singing. This time of year also marks the calendar with plenty of craft fairs, street fairs and summer fun. And for the crafty business owner spring can bring in dollars! Below are some great tips for both beginners in this industry and seasoned crafters as well. For the newcomer this type of selling can help you gain confidence and learn selling skills by interacting with customers. So read on and find your gems.

1) Hand out those business cards and flyers! Keep in mind this is totally free advertising for future sales, and remember word of mouth travels fast, and this is your main mission.

2) Gain custom orders. Have a sign somewhere stating you will do custom orders. This is a wonderful way to develop a relationship with any buyer, and could produce future sales.

3) Do be selective. Not all shows are going to have a lot of traffic. Make sure you discuss traffic with the person in charge of the craft fair.

4) Experiment with the set up or your station or booth. Try different eye-catching designs, lighting, and banners and so on.

5) Survey your market. Obtain consumer’s reactions to your products. Ask them for suggestions or comments on your items and really listen to what they say. This will help you discover what they are looking for and what the buying trends are for the season.

Most of all have fun and interact with buyers, greeting them with a smile. This will always leave a good impression and help build a lasting buying relationship.

This article is by the crafty diva chick- Founder of www.makeadiapercake.com Barb Ireland has taught well over 10,000 women on how to make diaper and towels cakes for fun or profit. May be reprinted as long as the author’s bio remains intact.

5 Practical Tips for Working Sick

By Claudia Meydrech, CN

Whether it's due to the economy, sincere dedication to the job, or pressure from the boss, sometimes it's hard to take time off when you're sick. Working when you're sick not only affects you, but those around you. I can't tell you how many times my dear hubby comes home from the office and tells me that a co-worker was hovering over his desk, coughing and sneezing...not fun! I would guess that most of us have been on the giving or receiving end of a situation like that, including myself, and hope that the following practical tips will help you:

1. *Stay home* - I know, seems obvious, but as a courtesy to those around you, and because you need to take care of YOU, it is best to stay home and rest. Many jobs offer the option to work from home, see if this option is available to you and take advantage of it.

2. *Have disinfectant wipes or spray on hand* - Have you ever watched the show "Monk", with the charming OCD detective played so well by Tony Shalhoub? He can't go anywhere without his "wipes". With the cold and flu season upon us, being a germ-a-phobe may not be a bad idea! Keep a container of disinfectant wipes and/or disinfectant spray at your desk, and wipe down all
affected surfaces regularly when you or your co-workers are ill.

3. *Wash your hands regularly* - Studies show that this simple act is the #1 way to avoid sickness.

4. *Carry hand sanitizer or anti-bacterial hand gel* - If you are in a situation where it is not easy to find time to wash your hands, this is the next best thing! Hand-shaking is a courtesy that we extend to clients and co-workers, but also a great way to spread germs, and hand-sanitizer is an excellent, quick solution. Another time this can come in handy is when you have an unexpected lunch or dinner date and can't leave the table before eating. I always have a tube in my pocket-book.

5. *Do all you can to build a strong immune system* - If you get sick frequently, it may be a sign that you have a compromised immune system. There are many things you can do nutritionally to build your immune system, using both foods and safe, effective herbs that are targeted toward strengthening the immune system. A trained Nutritionist should be able to help you reach your health potential!

Love yourself, and those around you by thinking twice, and planning well, the next time you wake up and consider whether or not to reach for the phone and call in sick.

Claudia L. Meydrech, CN is a wife and mother to 2 grown children, and resides in Northern New Jersey. She has been helping people find health through nutrition and herbs from her home for over 20 years. Claudia's website, http://happynutritionist.com is a popular site visited by many on a daily basis. She also maintains several blogs, including http://www.happynutritionistsnuggets.com, http://www.herbulletin.com and http://weedsandseedswap.com. Sign up for her newsletter athttp://happynutritionist.com and receive 3 free eBooks.

Sunday, March 15, 2009

Baby Boomer Business Coach Is Born

I am so blessed to have had the opportunity to learn from some of the best minds in the business and marketing industries. I have enjoyed success beyond anything I ever imagined. And I want to combine that knowledge with my experience as a master trainer and coach and help other baby boomer women build businesses that will enable them to enjoy the same freedom and security I have.

The first group of women are already well into the program. Each of them has already accomplished much in just 3 short weeks. They deserve to be recognized for their achievements. This blog is for them - a place where they can share what they have done, what they are doing, what worked, what didn't, and their thoughts on how they have grown through the coaching process.

I hope you'll stop by this blog often just to see what they're up to!